Statable vs Google Analytics 4

Statable collects no personal data and was built from the ground up with visitor privacy in mind. Our goal is to help you collect reliable traffic statistics while staying compliant with GDPR and CCPA. In 2023, Sweden's privacy regulator IMY ordered several companies to stop using Google Analytics and issued fines over GDPR violations related to personal data transfers and insufficient safeguards (see more info here: imy.se, edpb.europa.eu). GA exposes businesses to unnecessary legal risks.

Unlike Google Analytics, where many reports appear with delays, Statable shows your website activity in real time so you can react faster and make decisions immediately. Problems, traffic spikes, and broken campaigns should not become visible hours and days later!

In GA4, finding simple traffic and conversion insights often becomes a multi-step process. We value your time. Statable is designed to make analytics intuitive and simple.

Because Statable is cookieless and does not rely on invasive tracking, your visitors get a cleaner experience without annoying cookie consent popups. This helps improve conversions and engagement.

Google Analytics 4 relies on machine learning and sampled reports to fill data gaps caused by cookie consent rejections and ad blockers (uOrigin, AdGuard, etc). Statable reports real visitor activity without AI estimations or sampled data. And with our built-in bot filtering, you see what your real users are actually doing on your website.

Google Analytics users were forced through a disruptive migration from Universal Analytics to GA4, losing years of familiarity and historical data in the process. At Statable, our customers come first. You pay for the product, so we are fully invested in making it stable and worth relying on in the long term.

Google Analytics was designed to satisfy the needs of massive enterprise organizations with highly complex analytics workflows. Chances are, you do not have a data scientist on your team.

For creators, startups, and small businesses, using GA4 can feel like driving a semi-truck to the grocery store: yes, technically you can do it, but it is unnecessarily complicated. So it is not surprising that most organizations never fully adopt GA4's advanced capabilities.

Google Analytics stores event data for only 2 months by default, with a maximum retention period of 14 months in the standard version. Extending retention to 50 months requires Google Analytics 360, which can cost up to $150,000 per year.

Statable offers unlimited data retention, so you can analyze long-term trends and historical performance.

Google Analytics requires a Google account, which is not ideal for everyone. Many users and businesses prefer to avoid being locked into the Google ecosystem altogether.

Statable gives you more flexibility with support for any email address, Google Sign-In (OAuth), and GitHub authentication, so your team can access analytics the way they prefer.

With Google Analytics, users are often left searching through documentation, community forums, and outdated tutorials to solve problems on their own.

We give you direct access to real human support from the people building the product. "You'll Never Walk Alone," as they say in Liverpool.