Filters & segmentation

Filters narrow every metric, chart, and report to a slice of your traffic. Stack them to build segments. "Chrome users from Germany who landed on the pricing page from a Meta ad" is four filters chained together.

Filters live as chips above the chart. Add one by clicking Filter, clicking any row in a report (drill-down), or editing the URL.

Filter chips and add-filter dropdown

Filter dimensions

23 built-in filter types, plus unlimited custom-property filters that appear automatically when your tracking sends them.

Page: Page (URL path), Entry Page, Exit Page, Hostname, Errors (HTTP status codes).
Traffic source: Source, Channel, Referrer, UTM Source, UTM Medium, UTM Campaign, UTM Content, UTM Term.
Device & tech: Browser, Browser Version, Operating System, OS Version, Device (Desktop / Mobile / Tablet).
Geo: Country, Region, City.
Conversions: Goal, Custom Event.
Custom data: every prop_* field your events carry. Each unique key creates its own filter automatically.

Browser Version and OS Version are drill-down only. Open Tech Insights → Browsers or Tech Insights → OS, click a row, then click a version. They don't appear in the Filter dropdown.

For UTM conventions, see UTM Parameters. For channel definitions, see Channel.

Operators

Most filters support eight operators. Categorical ones are more limited, since partial matches don't make sense for them.

Operator	Meaning	Example
`is`	Exact match	Country is `Germany`
`is not`	Exact non-match	Browser is not `Chrome`
`contains`	Substring match	Page contains `/blog/`
`does not contain`	Substring excluded	Referrer does not contain `internal`
`begins with`	Prefix match	Page begins with `/docs`
`does not begin with`	Prefix excluded	Page does not begin with `/admin`
`ends with`	Suffix match	Page ends with `.pdf`
`does not end with`	Suffix excluded	Page does not end with `/preview`

is / is not only: Browser, Browser Version, OS, OS Version, Device, Custom Event, Errors.

is only: Goal. It takes no negation.

All eight operators apply to every other filter.

How filters combine

Standard OR-within / AND-across:

Multiple values inside one chip → OR. Country is Germany, France, Spain matches any of the three.
Multiple chips → AND. Country is Germany and Browser is Chrome matches only the intersection.

Build sophisticated segments without a query language. "Mobile users from organic Google search who hit a 404" is three chips: Device is Mobile, Source is google.com, Errors is 404.

Custom Properties (`prop_*`)

If you send custom data with events (plan name, article category, A/B variant), each property becomes a filter automatically. Send this from your site:

<script>
  window.statable.t('Signup', { plan: 'Pro', source_widget: 'pricing-table' });
</script>

Then prop_plan and prop_source_widget show up in the filter dropdown. Each supports all eight operators. The prop_ prefix avoids collisions with built-in dimensions.

For the event payload schema, see Event payload reference.

URL state

Active filters, date range, and Compare mode live in the URL querystring. Every dashboard view has a stable, copy-pasteable link.

The dashboard reads and writes a small set of query keys:

Key	Meaning
`f`	active filters
`p`	period preset
`d`	single date
`sd` / `ed`	start / end of a custom range
`cm`	compare mode toggle
`cp`	compare periods
`m`	active metric
`tf`	timeframe (hourly, daily, weekly, monthly)
`pt` / `tst` / `tt` / `gt` / `cat`	active sub-tab inside Pages / Traffic / Tech / Geo / Custom Analytics

Because everything is in the URL you can:

Bookmark a segment you check often.
Share a link in Slack and have your teammate open the same view.
Pin a tab to a public dashboard segment for one team or campaign.

Browser back/forward steps through filter history.

Saved filters

Save a filter set as a named preset. For example, Source → Google, Country → Spain, Device → Desktop. Presets are saved to the site, not just your browser, so they persist across devices and stay available to teammates who can manage the site.

Saved filters panel with named presets

Save. Build the filters you want, click Save in the filter row, name the preset (for example, home market), then click Save filter.
Apply. Click Filter → Saved filters and pick one. When a preset is active, its name shows in the filter row as a shortcut to the same list.
Update. With a preset active, change its filters and click Save → Update "[name]" filter.
Save as new. Click Save → Save as new filter… to branch a modified preset into a separate one.
Delete. Open Saved filters, remove a preset, then confirm Delete filter.

Preset names must be unique per site.

Removing filters

One filter. Click the icon on the chip.
All filters. Click Clear at the right of the chip row, or strip the querystring.
Drill-up. Use the browser back button to undo the most recent drill-down.

Filters and Compare mode

Filters apply to both periods in Compare mode. Filter to Country = Germany and toggle Compare to see Germany this period vs Germany last period.

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